Shortly after the beginning of the smart phone, Apple and Google have become strong opposing forces. Recently however, in an un-technological, yet important way, Apple pulled ahead. A recent study shows that Apple is now the US’s most likeable company, surpassing Google. The irony is mind-blowing because though everyone admired Jobs, few people close to him would call him a “nice guy”. Though I never knew him, the first few chapters of his biography give me a similar perspective. Apple’s vision and leadership has put itself in the forefront of the mobile device market. My question is, if everyone is jumping on the apple bandwagon, doesn’t that undo their whole idea of being the underdog, or the “anti-mainstream”? What will all those hipsters do when everyone else has an iPhone? It may have emotional appeal, social responsibility, a great environment, but I just don’t believe in it enough to join the exodus. It has catchy slogans, and is a crowd pleaser, but I for one, will never be found a mactavist.
Source:
http://www.digitaltrends.com/apple/study-apple-beats-google-as-best-liked-company-in-the-us/
First off I have never heard the word mactavist, I love it. I am also interested in seeing what happens when Apple can no longer rely on their anti-mainstream appeal. I wonder if those people who want to be different will jump ship if Apple becomes the norm.
ReplyDeleteCompanies play the underdog anti-mainstream card simply because they want to be the mainstream company. It's like pretending you're being picked on in a game so people will go easy on you and then turning on them as soon as you are ahead. Apple is happy to be able to ditch it's underdog status.
ReplyDeleteAs for hipsters, they'll be alright, they thrive on pretending that mainstream things aren't.
I use an Apple product because I think they are the best for my needs, not because of some fashion statement I think they make. If another machine seemed better to me, I would use it. You accuse "hipsters" of "jumping on the apple bandwagon", but it seems like you are trying to out-hipster them by not liking Apple because you think everyone else likes Apple.
ReplyDelete